Personal vs. Enterprise Goodwill
May 30, 2026
by a professional from University of Wisconsin - Madison in Miami, Florida, United States
If you're evaluating a small service business acquisition, the most important question you can ask isn't about revenue or margins. It's about whether the customer base will transfer.
My latest Mercifully Brief post explains enterprise vs. personal goodwill — the distinction that determines what you're actually buying.
https://mercifullybrief.substack.com/p/why-your-dentists-practice-is-worth