Permanent Equity

We have taken an target first and then raise approach to date. Next time we may try to raise capital in advance. I think this is what you mean. You need to have a very strong personal competence credential in addition to a focused strategy that plays to your unique competencies. Or it can be a unique target niche. In the absence of an actual target, the investors need a compelling reason to believe. Maye you are ex Amazon with a highly experience supply chain / logistics type partner and you are going to to build a family of 2P brands on Amazon operating on a shared infrastructure. Something like that might work.

There are a handful of groups doing this in different verticals. One is Evermore (Justin Vogt and Ed Reddy). I'm sure they'd be happy to chat if you reach out to them.