Hey Guys. My name is Stratton Brown. I come the off market Real Estate world where we source everything through cold calling, texting, direct mail, and a little bit of email. I am looking for a business in the Home services space with over $500,000 in EBITA in the western US.
I just hired on 2 people to scrub google via instant data scaper, and use a Software called IG leads for more emails. My team started cold emailing last week and hasnt gotten a very good response. We are sending about 100 a day and have had 1 message back from a company that didnt fit the criteria I was looking for.
I have the phone numbers and emails of every company on the west cost who got a PPP loan as well from some other marketing we were doing for another company that I own.
I have cold called a handful of business owners and have gotten a better response with genuine conversations. Is anyone out sourcing the cold calling?
Outsourcing Deal Flow - Is anyone outsourcing the cold calling?
by a searcher
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Cold outreach via email totally makes sense.
For outreach via phone I would take the other approach. Do it yourself with the most interesting targets. If your Cold Callers really get the owner on the phone you need to be the one on the other end to create the relationship.