For the operators out there, we've had quite a bit of success getting our company written about in the news media by responding to relevant HARO inquiries (Subscribe on https://www.helpareporter.com/). This is a great way to raise your company profile, get valuable backlinks, massively and rapidly improve your PageRank and SEO, and build excitement within the employee ranks. We've now gotten into stories through Associated Press, USA Today, Business Insider, and a variety of others. Here's the most recent one that came out yesterday in the AP: https://www.apnews.com/4a8e96a6b5394693806e732b3d22b354
Note, HARO is one of the magic sauce resources of the PR industry they'll never tell you about because they don't want you to DIY and stop paying their retainer fee.
Best part about it... IT'S FREE
Operator Pro Tip: Get News Stories Written about your company via HARO
by a searcher from Northwestern University - Kellogg School of Management
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We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
I was recently approached by a scam "SEO" agency and it turns out they have a hefty bill and all they do is enroll you in Google My Business that helps you appear in local searches.
You can do that easily yourself here --
https://www.google.com/business/
https://www.searchenginejournal.com/local-seo/optimize-google-my-business/#close