Online Marketing Best Practices

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February 05, 2025

by a searcher from Harvard University - Harvard Business School in Larkspur, CA, USA

After 15 years, I’m diving back into online marketing—this time, to apply those skills to a shortlist of small businesses we're considering buying. A lot has changed, so I need to get up to speed on the latest and greatest.

What’s the most efficient way to do that?

If you’ve come across any online courses, must-read articles, insightful podcasts, or other goldmine resources on modern online marketing, I’d love your recommendations! Drop them in the comments or DM me.

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Reply by a searcher
in Jaipur, Rajasthan, India
Online marketing best practices would differ based on what your goals are, for your current goals of acquiring a business, cold emailing is one option that has been primarily used there are a few best practices that I am writing below.

1. Do not use your main domain to send out emails, purchase alternative domains.
2. Set up 2 email addresses to send emails from per domain, get them from Google Workspace.
3. Setup domain forwarding.
4. Do Technical Setup - DKIM, SPF, DMARC
5. Integrate it with email tool.
6. Warm-up Email addresses for 3 weeks.

Then shoot out campaigns.

Apart from email marketing, some people send physical email as well in case of small businesses. For more structured businesses, LinkedIn could be another touchpoint.

I have worked with several searchers and a lot of different businesses in my career as a digital marketing agency owner, if you need professional help or just need some advice, happy to connect and discuss further, I can be found at redacted
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Reply by an investor
in Asheville, NC, USA
I can point you in the right direction, but I'd need more context and specifics.

What type of online marketing are you looking to do? TikToks? Facebook Ads? Local SEO? etc
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