Business buyers love upside, growth, and are optimistic. In my 20+ years of working with searchers/buyers I've never met a buyer who didn't want to grow their business. I also found they want to make sure they're asking the right questions and getting the right answers. They don't want to be ambushed by a buying traps on their way to a deal.

I'm excited to share 10 buying traps in my session, which you can register for on the event calendar page.

I'm not going to just give a list of traps. Each will have a discussion (please make this interactive) and I'll be giving real life client stories about each trap. Please attend and come with questions, comments, and your own examples of traps and how to overcome them.