Non-compete for an E-commerce brand

by a searcher from Tulane University - A. B. Freeman School of Business

3 months ago

How would you suggest crafting a non-compete for an e-commerce brand that is the essentially with no physical location. Anyone have experience with this? Any lessons learned, you’d be willing to share?

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29 comments

searcher from University of Chicago

Ring fence the IP. Clearly describe what is the product or process in scope.

3 months ago | like reply | 0 likes

professional from Southern Methodist University

My two cents for an e-commerce non-compete: 1. Clearly define restricted activities (working for competitor, starting similar biz, soliciting customers, etc) 2. Keep time period reasonable (1-2 years is common) 3. Tailor geographic scope to your key markets 4. Tie to legitimate biz interest (protecting info, customers, strategies) 5. Consider compensation for the restriction 6. Have an attorney review to ensure enforceability! The key is being specific and reasonable to protect your core business without overreaching.

3 months ago | like reply | 0 likes

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