Niche Direct To Consumer Curly Hair Products Brand

Royal Locks Curl Care is a direct-to-consumer brand with proprietary formulas serving the curly- and wavy- hair market. Our products have a strong group of loyal buyers, with 20% of revenue from repeat purchases. The Royal Locks line is optimized for fine to medium textured waves and curls (~60% of curly, or 65MM US women) who seek easier routines and high-performance products with clean formulas. The Opportunity- Premium: niche hair styling brand targeting wavy and curly women with high performing, clean formulas good trade up story. Turnkey: Branding and product development is complete. Own the formulas with production partners already in place. Repeat Customers: Strong repeat purchases demonstrate opportunity to build a subscription business for a company with efficient customer acquisition. Continuity: Current owner available to provide authentic personal story and curly hair care expertise. Owner brings knowledge and experience providing quality, multi-benefit, products and curly haired education. Consumable. This is also the perfect "add-on" to an existing skin care or traditional hair care brand. From the current Owner: Running this business has been a thrill and I've learned so much. We moved production to the US, reformulated all the products and built a new website. We launched ads across all social channels and built out influencer campaigns. I learned more about the science and culture around curly hair than I thought possible. We clearly built something that is valuable to a strong group of loyal customers, but to be successful I realized we need to be part of a bigger organization. To be competitive in this growing market we need more efficient / lower cost customer acquisition and other management systems that a larger organization can offer. It's an opportunity for any company who has means to make marketing and other systems efficient.