reply
by a searcher
3yrs ago
from Rutgers, The State University of New Jersey
in Tampa, FL, USA
Hi Vincent, Just my 2 cents: There are 15,000 + VC, PE, Family Offices, Sponsors, Searchers, etc., active every day in the US alone. You need a plan! You need to be prepared! And you need to be Hungry!!!! Because if this stuff were easy… everyone would do it! Think Guerilla Marketing… Assuming that you’re starting out with a shoestring budget… 1) Define your goals (like an acquisition mandate), 2) Define your target (size, market, industry, geo, etc.), and get sniper like, I’d recommend staying away from the shotgun approach, personal preference…, 3) Know your Audience (C-Suite, Board members, founders, etc.), 4) Build a target list (LinkedIn, data miners, web crawl, industry, and Association data, etc.) 5) Build a marketing plan, 6) Build your elevator pitch and, 7) Then market, market, market - Social Media, Email, Phone call, network, influencers, etc. And don’t stop until you have a strong “qualified” pipeline. 8) Then market, market, and market some more… When you get really comfortable with your elevator pitch approaching a new prospect anywhere will be easy and second nature.
