New Name Request for "Teaser" The One-Page Summary Sheet

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by an intermediary from University of Florida - Warrington College of Business Administration
in Orlando, FL, USA

3yrs ago

New Name Request for "Teaser" The One-Page Summary Sheet

At Crowne Atlantic Business Brokers, we have a one-page summary which is what Searchfunder lists in their "teaser" area. Other Buyers, Sellers, and Intermediaries have mentioned to me they also don't like that name for the one-page summary. Recently, there has been a change of the "master bedroom" to the "primary bedroom", I’m asking in the forum for others to offer suggestions to rename this item? I think we can find something better than "teaser". Please list possible names and let’s see if we can get Searchfunder to rename this important item. ^redacted‌ ^redacted‌ ^redacted‌ ^redacted‌^redacted‌ ^redacted‌

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reply by a searcher 2yrs ago
from Columbia University in Jacksonville, FL, USA

I didn't think teaser is that bad. It is supposed to generate interest, but not necessarily fulfill. You wouldn't say in dating, that person always acts like they like me, but he/she is a real "Executive Summary."

reply by an intermediary 2yrs ago
from Metropolitan State University in Denver, CO, USA

I'm not one to generally have a problem with traditional terms, but agree, "Teaser" isn't a helpful title. With business, no one wants to be teased into a business deal, and from a marketing perspective, and a buyer's perspective, this implies game playing. I started using "Snapshot" but also like "Executive Summary".