New Name Request for "Teaser" The One-Page Summary Sheet

intermediary profile

February 24, 2023

by an intermediary from University of Florida - Warrington College of Business Administration in Orlando, FL, USA

At Crowne Atlantic Business Brokers, we have a one-page summary which is what Searchfunder lists in their "teaser" area. Other Buyers, Sellers, and Intermediaries have mentioned to me they also don't like that name for the one-page summary. Recently, there has been a change of the "master bedroom" to the "primary bedroom", I’m asking in the forum for others to offer suggestions to rename this item? I think we can find something better than "teaser". Please list possible names and let’s see if we can get Searchfunder to rename this important item. ^redacted‌ ^redacted‌ ^redacted‌ ^redacted‌^redacted‌ ^redacted‌

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commentor profile
Reply by an intermediary
from Metropolitan State University in Denver, CO, USA
I'm not one to generally have a problem with traditional terms, but agree, "Teaser" isn't a helpful title. With business, no one wants to be teased into a business deal, and from a marketing perspective, and a buyer's perspective, this implies game playing. I started using "Snapshot" but also like "Executive Summary".
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Reply by a searcher
from The Ohio State University in Chicago Metropolitan Area, USA
My IB would formally call the teaser an "Executive Summary", and I have seen other firms/brokers do it. I believe we used the terms almost interchangeably.

A bit more formal but I don't think too stuffy if you are looking to move off of the word "teaser".
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