National Platform for Sod

USA Sod is seeking $1.0m to recapitalize the business at a $3.0m post money valuation. The company recently came under ownership of Enduring Capital, an investment vehicle controlled by company President Travis Chulick. USA Sod is the only company building a national brand around sod. It is an e-commerce platform that connects homeowners with sod farms and installers (think DoorDash meets your front yard). Customers pay in advance for sod deliveries and installations which USA Sod turns around and procures at pre-negotiated rates with its vendors. This model ensures gross margin integrity, strong cash conversion and limited capital required for scale. Enduring took control of the business after an independent sponsor deal went sideways. The company recently rebranded and relaunched under the USA Sod umbrella. January 1, 2026 was “day one” of the new brand. The recap will provide the business with runway to execute the business plan, which includes (1) offshoring the call center (2) system migration to modern tech stack and (3) rebuild of domain authority and sales pipeline. Once done, G&A will be down >65% from peak and the sales funnel will be more sustainable and predictable. Management and advisors will fund up to 30% of the transaction. Please feel free to DM and I can put you in touch with the principal.