Naming your search fund...

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by a searcher from University of Pennsylvania - The Wharton School
in Philadelphia, PA, USA

5yrs ago

Naming your search fund...

I'd love to hear the community's thoughts on naming a search fund. I found the following article:

redacted

Would love to hear views on how important this is and how much time an aspiring searcher should spend on it.

2 Likes

1,181 Views

reply by a searcher 2yrs ago
from Harvard University in Piedmont, CA, USA

I agree with Kendall that you should timebox and not spend more than an hour or two on it. ChatGPT could be a good thought parter.

I went with a non-standard name - Search Party Capital - because I wanted to have something different from most other names. Sometimes owners comment on it, but I think your fund name will have zero impact on whether you acquire a high quality business.

reply by a searcher 2yrs ago
in Boston, MA, USA

Inoffensive, easy to spell, easy to secure the domain name. Like many others, I spent (wasted) too much time thinking up the "perfect" search entity name. This is a place where good enough is good enough - pick something and move on to the real work of searching for a great business to buy!