Naming your search fund...

by a searcher from University of Pennsylvania - The Wharton School

3 years ago

I'd love to hear the community's thoughts on naming a search fund.  I found the following article:

https://jimsteinsharpe.com/searchlaunch/naming-your-search/

Would love to hear views on how important this is and how much time an aspiring searcher should spend on it.

1 like
460 views
18 comments

searcher from Harvard University - Harvard Business School

Inoffensive, easy to spell, easy to secure the domain name. Like many others, I spent (wasted) too much time thinking up the "perfect" search entity name. This is a place where good enough is good enough - pick something and move on to the real work of searching for a great business to buy!

4 weeks ago | like reply | 0 likes

searcher from The University of Michigan - Stephen M. Ross School of Business

Just wanted to echo that it shouldn't cause any major heartburn. Pick something that is easy to say / type.

1 month ago | like reply | 0 likes

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