I'm looking at a martech SaaS business with about $1M in ARR and healthy EBITDA margin of ~30%. The company is bootstrapped and has a good brand name in the space they compete in. Revenue growth has been well over 100% and LTV/CAC is above 5x.

Wondering how one would value such a business? It looks like martech firms are typically valued at a discount to vertical SaaS companies or even horizontal SaaS companies with products that are more critical/have greater functionality (eg: CRM).

I'd welcome any thoughts and/or connect with folks who follow martech/adtech (or SaaS in general) and can speak to the transaction comps for such a transaction.