marketplace / media / data company multiple of ARR / MRR methodology

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by a searcher from Amherst College
in Portsmouth, NH 03801, USA

4yrs ago

marketplace / media / data company multiple of ARR / MRR methodology

I'd appreciate any feedback on a marketplace / data / media company that has substantial growth in ARR / MRR .. but not necessarily EBITA. I realize this is perhaps the wrong crowd for the question, but I thought I'd ask:

"What is a reasonable multiple of ARR?" To value a company that is essentially the "Zillow" of aviation / aerospace / eVTOLs and UAVs?

We are engaging our first investors / suitors and we want to have a crystal clear sense of what a future valuation might be given ARR / MRR growth currently and projections.

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reply by an investor 4yrs ago
from Claremont McKenna College in Atherton, CA, USA

Depends on CAC/LTV at key scale inflection points. I’ve seen companies have to 10x their Google ads buy and add supporting inbound sales staffing just to keep up their MRR targets. As a former C172 PP how would this compare to flight clubs?

reply by a searcher 4yrs ago
from University of California, Los Angeles in San Francisco, CA, USA

What is the size, growth rate, gross margin %, cash burn, and gross & net $ retention? These are key factors, among others, to consider when attributing a potential valuation.