Market Research

searcher profile

January 08, 2025

by a searcher from University of Wisconsin-Madison - Wisconsin School of Business in Austin, Texas, USA

What are your favorite places/resources for doing market research for your targets and their industries? I'm asking not just about industries' nationwide macros, but also local analysis on a SWOT/Porter's 5 Forces Level. Thanks!

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commentor profile
Reply by a professional
from Dallas Baptist University in Dallas, TX, USA
I've had a lot of really valuable information from Ersi, and they have a free tool called Ersi Tapestry that's really good for general demographic information
https://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights?zip=75208&graphs=Median-Income,Population-Density,Median-Age
commentor profile
Reply by a professional
from University of Pennsylvania in Austin, TX, USA
Phil, I'm developing some tools focused specifically on hyper-focused industry/location market research for Business Searchers, albeit it isn't applicable to all industries yet. If you have any interest, happy to prototype some examples for you: redacted
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