Looking to collaborate on content: service providers in the ETA / lower middle market space
Quick post for operators in the ETA and LMM ecosystem who run an active blog or content program.
I run CT Strategic Partners, a buy-side deal sourcing firm focused on lower middle market trades, home services, industrials, and manufacturing. Sellers in the $750K to $5M EBITDA range.
We publish regularly at ctacquisitions.com (currently around 700 to 800 daily visitors from Google and AI search), covering deal sourcing, seller-side exit content, and buy-side operational topics.
Looking to collaborate on cross-published content with other operators in the ecosystem. Specifically:
QofE, accounting, and business valuation firms doing lower middle market work
SBA lenders, mezzanine and specialty debt providers, ROBS providers, and debt advisors active in business acquisition financing
M&A and transaction attorneys specializing in search fund, independent sponsor, or SBA-backed acquisitions
Software and tooling vendors built for searchers, independent sponsors, or LMM acquirers
Exit planning advisors (CEPA, CBEC, or equivalent) and wealth/tax advisors focused on pre- and post-exit
R&W insurance specialists and transaction escrow services
Post-acquisition operators with personal blogs or newsletters where your journey could fit alongside what we cover
Newsletter operators, podcasters, and content creators whose main beat is ETA, LMM M&A, or small business acquisitions
The structure: a contextual mention or contributed piece on your site pointing back to a relevant page on mine, and the same on ours pointing back to yours. Both sides get exposure to a complementary audience. No money either direction.
Not looking for SEO agencies, link-building services, or anyone shopping placements on behalf of clients. I want to talk to the operators or content leads at the actual companies.
If this fits and you have a blog or content program where this would work, comment below or DM me directly with the URL and what kind of piece would land best for your
audience.
Christoph