Looking to collaborate on content: service providers in the ETA / lower middle market space

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May 14, 2026

by an intermediary from University of Applied Sciences in Vienna, Austria

Quick post for operators in the ETA and LMM ecosystem who run an active blog or content program. I run CT Strategic Partners, a buy-side deal sourcing firm focused on lower middle market trades, home services, industrials, and manufacturing. Sellers in the $750K to $5M EBITDA range. We publish regularly at ctacquisitions.com (currently around 700 to 800 daily visitors from Google and AI search), covering deal sourcing, seller-side exit content, and buy-side operational topics. Looking to collaborate on cross-published content with other operators in the ecosystem. Specifically: QofE, accounting, and business valuation firms doing lower middle market work SBA lenders, mezzanine and specialty debt providers, ROBS providers, and debt advisors active in business acquisition financing M&A and transaction attorneys specializing in search fund, independent sponsor, or SBA-backed acquisitions Software and tooling vendors built for searchers, independent sponsors, or LMM acquirers Exit planning advisors (CEPA, CBEC, or equivalent) and wealth/tax advisors focused on pre- and post-exit R&W insurance specialists and transaction escrow services Post-acquisition operators with personal blogs or newsletters where your journey could fit alongside what we cover Newsletter operators, podcasters, and content creators whose main beat is ETA, LMM M&A, or small business acquisitions The structure: a contextual mention or contributed piece on your site pointing back to a relevant page on mine, and the same on ours pointing back to yours. Both sides get exposure to a complementary audience. No money either direction. Not looking for SEO agencies, link-building services, or anyone shopping placements on behalf of clients. I want to talk to the operators or content leads at the actual companies. If this fits and you have a blog or content program where this would work, comment below or DM me directly with the URL and what kind of piece would land best for your audience. Christoph
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