Logical industry segmentation for the purposes of search (AU / NZ only)

by a searcher from University of Western Australia

2 weeks ago

Hi All, I'm curious if the searchers / former searchers / investors here have any clever frameworks or methods of segmenting Australian / New Zealand-based industries.

Purpose is to logically create segments / clusters of sub-industries, + combine these segments with geographies to create natural SMB company 'clusters' to target.

The most obvious place to start is with the ABS ANZSIC codes, but I would love to hear any thoughts or approaches that you've found particularly useful. 

Thanks!

0 likes
26 views
3 comments

searcher from University of Western Australia

Jackson / Matt - this is fantastic feedback - thank you! All makes sense. Sounds like I'm better off starting with a bottom-up build and weaving in some GenAI magic!

2 weeks ago | like reply | 0 likes

professional from Macquarie University

I've experimented with ANZSIC code cut-downs, and agree with Jackson - too big, too broad, doesn't really give enough. Perhaps a cursory scan to prompt some thinking, but if you're trying to do targeted search within identified industries, better to take a first principles approach on what the industry dynamics are that you see value in, and identify industries that fit that criteria. ChatGPT et al are pretty good for that second step.

2 weeks ago | like reply | 1 like

More on Searchfunder

Just Closed on My First Deal! Reflections and Takeaways for other Searchers

45,152 transactions are available on Searchfunder (now searchable by keyword)

Now everyone has unlimited IBISWorld access

Family office looking for traditional searchers

2 Best Ways To Find Motivated Sellers, Off-Market Deals

Investor seeking Self-Funded Search Deals

6-7x for a Self-funded Search Deal?

Thought piece: Proprietary sourcing methods that delivered 2 acquisitions

Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.

We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.