Liar #1 - The Broker - WWYD

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by a professional from Harvard University - Harvard Business School
in Atlanta, GA, USA

11mos ago

Liar #1 - The Broker - WWYD

Open for my 4-part series on the liars you will encounter in your search. Our first liar is The Broker #2 out of the 4 Liars You'll Meet In Your Deal Over the next few weeks, I'm sharing a 4-part series on the liars you're guaranteed to encounter in your search. And I'm challenging you to decide how you would respond. Here's liar #1: The Broker: The Debt Broker tells you: “I’m analyzing your deal and situation to find the best lender for you.” The Broker tells you: The Seller is absentee. The GM is a 28-year-old brand-new hire. He's running the company. Also, 100% of the reduction in revenue and EBITDA in the last 12 months was the fault of a salesperson who quit and a bad digital marketing agency. These problems are easy fixes and/or rehires. Yet, it takes you 3 weeks to get this "absentee" owner on the phone... because he’s always in the business. You’re not allowed to speak to the 28-year-old GM. The story: "Just trust us. He can run the company without you there." Revenue and EBITDA are down 30% in 2025 relative toredactedThis deal will be incredibly hard to finance. Even if you do get the loan, you’ll likely spend 3-5 years executing a turnaround, which is HARD WORK.

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