Leverage LinkedIn to Enhance Your Email Marketing Efforts for Proprietary Search

Are your email open rates not translating into the engagement you hoped for in your proprietary search?

Here’s a strategy to boost your outreach effectiveness using LinkedIn:


• Track Email Engagement: Use your email marketing tool to identify which prospects are opening your emails multiple times, indicating strong interest.

• Initiate LinkedIn Engagement: For these highly engaged email recipients, take the interaction further by connecting with them on LinkedIn. This additional touchpoint can make your outreach more personal and impactful.

• Personalized Follow-Up: On LinkedIn, send a personalized message that references the content they engaged with in your emails. This shows attentiveness to their interests and can help build a stronger connection.

• Enhance Relationship Building: Use LinkedIn not just for initial contact but to share relevant articles, comment on their posts, and engage in discussions. This continual engagement helps keep your search fund top of mind.

By combining the analytical power of your email campaigns with the personalized interaction capabilities of LinkedIn, you can significantly enhance the effectiveness of your outreach efforts in your proprietary search.

Question for Discussion: Have you tried integrating LinkedIn follow-ups into your email marketing strategy? What results did you see?


If you need help with email list building, managing email marketing campaigns, or LinkedIn outreach, we can do it for you. I can be found at redacted drop me an email, and let's discuss this in detail.