"Kissing Frogs"- A New YouTube Channel for Searchers Who Want to See More Deals, More Clearly

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February 24, 2026

by a searcher from Harvard University - Harvard Business School in Tel Aviv-Yafo, Israel

I've launched a YouTube channel aimed at the search fund and ETA community, and I'd love your feedback on the first video. A bit of context: I'm a second-time searcher with a successful first exit, and I teach entrepreneurship through acquisition at Reichman Business School in Israel. One of the things I've come to believe deeply is that pattern recognition is a core competency for searchers. The faster you can read a business, the better your sourcing, screening, and diligence become. That's what the channel is about. The first video tackles a problem I think is underappreciated: the niche knowledge trap. Some businesses operate in highly technical domains where the only way to truly understand the business is to already be in it. This creates a genuine chicken-and-egg problem. The technical opacity that makes the business defensible -- high barriers to entry, sticky customers, difficult-to-replicate expertise -- is the same thing that makes it hard for searchers to evaluate it with confidence. And that same dynamic makes scaling new talent inside the business genuinely difficult post-acquisition. I draw on my experience with my first acquisition, Rose, a business we bought through a search fund. Rose had this quality in abundance. I'm candid about the challenges that created, but also why we concluded it was still a strong business worth acquiring. The friction was real; so was the logic for proceeding. I then apply this framework to assess a pump installation and service business, walking through how to think about niche knowledge as both a moat and a risk. The channel is called Keep Kissing Frogs -- because that's the job. I'm genuinely looking for your input. What was useful? What was too long, too basic, too obvious, or missing entirely? I intend to keep building this out, and the community's candor will shape whether it's actually worth your time. Here is the link to my first video. https://youtu.be/LrA7rihL0Ps?si=pO5LloaRlZlQQ1JS
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Reply by a searcher
from The Interdisciplinary Center Herzliya in Tel Aviv-Yafo, Israel
Awesome video Itamar. I really like the kissing frog channel. I live in central ISL and just walked away deal in the recycling sector that Ive been in negotiations for 7 months. I'm on to the next business. Let's grab a coffee. Benjamin
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