Is the search market really that broken?

intermediary profile

January 16, 2026

by an intermediary from Johns Hopkins University in Brooklyn, NY, USA

Saw Ben Bortner's post on X today about Slack Water stepping back from new self-funded search investments. I agree the space is more crowded. There are more funds and more searchers competing for the same deals. But I disagree with the core arguments on pricing and the state of the opportunity overall. On pricing: the claim that $1-2M EBITDA businesses are now "routinely" trading at 6-8x doesn't line up with the data. Last week we published an analysis of tens of thousands of active, brokered SMB listings across 500+ sources. The average asking multiple is ~3.7x, with most industries still clustering in the 3-4x range. There are absolutely deals above 6x, but they're a minority, not the baseline. On opportunity: we've had hundreds of searchers sign up for DealMatch since we launched last year. Three have closed deals so far. The difference wasn't luck. It was consistency and stamina. Search is like a gym membership: the people who show up regularly, week after week, are the ones who get results. Most people sign up, browse for a few weeks, and fade out. On what actually works now: checking BizBuySell a few times a week doesn't cut it anymore. You either need very high volume brokered flow or you need to go outbound. We support both. We just launched outbound functionality in DealMatch so you can run direct campaigns to owners who aren't in a process yet. Search is harder. But the opportunity hasn't dried up. It just takes more volume and better tools. Original announcement: https://x.com/Slackwatercap/status/2012164474141114536
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commentor profile
Reply by a searcher
from Harvard University in New Jersey, USA
I agree. I'm about 1 month in, have reviewed over 300 deals, 10 CIMs (haven't gotten to LOI yet, but I'm sure it'll be coming soon). Some sellers are trying to get 5x or more .. but those businesses are sitting (would would pay $12M on $2M of SDE without real estate? it just doesn't happen..) If sellers are serious about moving a business, the###-###-#### 0x SDE is still a sweet spot. Further, I doubt this will ever change, and am highly skeptical of those who are claiming the contrary, because it doesn't pass first principle thinking .. let me explain .. assets values are fundamentally based on the access and cost of debt, because that is how people pay for things. In this range, purchases don't really cash flow with more than 5.5 turns with current rates .... so sure, someone might catch an LOI for 6.0x on a $1M SDE business, but they are more likely than not, going to be under LOI for 6 months and then have a broken deal when the buyer can't find a lender to finance it. I guess unless they're putting 40% equity into the deal.
commentor profile
Reply by a searcher
from Harvard University in New Jersey, USA
ALSO ... I really wish you wouldn't post so much about DealMatch, because I really like it and it feels like it gives me advantage with regards to spotting good deals early and getting my Broker outreach out before others .. if everyone starts using it, I'll lose my edge! ;-) jkjk, great product and thank you for making it so affordable at only $25 a month.
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