Would love to hear thoughts from anyone in the space or those with experience in how it's evolving.

According to IBIS, the industry is hanging by a thread due to shifts toward online marketing and digital alternatives (and I can totally see why someone would choose Vistaprint over Signarama for something simple).

At the same time, when I look around at more complex signage that might require installation—large business signs, car decals and wraps, wayfinding, safety signage, etc.—it still feels ever-present.

As an outsider looking in, I’d appreciate any insights!