Is franchising the overlooked path now that search is this competitive?
We had ^redacted and ^redacted of BaseCamp Franchising join our alumni this month to make the case for buying a franchise instead of search. Their framing stuck with me:
- don't solve for the home run,
- maximize your odds of landing a genuinely good deal, and
- franchising is one of the better risk-adjusted ways to get there.
With how competitive search has gotten, I'm curious where you stand. For those who've looked at franchising seriously, what pushed you toward it or away from it? And for those who wrote it off early, was it the royalty, the loss of control, or just the stigma?