Looking at acquiring small manufacturer of high quality product that has never used sales or marketing to grow - and completely lacks any customer service offerings. All obvious ways to grow the business, capture more customers as well as value per customer. Wondering if using a franchising approach might offer quicker route to scaling and bringing online additional customer service offerings etc. As opposed to building resource and capability in-house? Any thoughts on pros/cons and things to look out for would be really appreciated. Thanks.
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