Investor timing - when to start pitching?

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September 27, 2023

by a searcher from University of Arizona in Tucson, AZ, USA

I'm currently considering acquiring two adjacent hotel properties in Colorado with the intention of combining them into a single, larger entity. Preliminary construction estimates for refreshing existing spaces and building out footprints on a couple of buildings are coming in much higher than we expected. It's looking like we are going to need to raise 2-3x as much capital as we initially anticipated, so going beyond just close connections to a wider audience for fundraising.

I'm wondering about the recommended order of operations here. Should we enter into a LOI with the properties, and then try to pitch investors during the due diligence period###-###-#### days)? Or, should we try to secure some of this investor funding before establishing a LOI? A lot of our pitch deck would probably be property/opportunity specific, but it could also translate to different properties if this opportunity gets snapped up. Primarily the data room is what I am thinking about, and I'm assuming investors would want to see specific plans for the specific space vs generalities.

In case dollar amounts matter, we originally anticipated we'd need $1-2 million in cash to secure our loans, but now it's looking like more like $4-6 million to make the deal worth doing.

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Reply by an intermediary
from Texas A&M University in Houston, TX, USA
Id recommend a combination of sorts. You can work towards the LOI but you should be socializing an investment with potential investors to understand what general appetite is. You having a LOI and having to cold pitch a bunch of investors that may have no interest gets you no where, I think you’d want to know that you have a high probability of having some meaningful backers behind you before moving forward with the LOI. It’s your reputation on the line and the hotel sector strikes me as very close knit in any particular region. You don’t want to be the person that gets things under LOI without the capital to back it. Going into the LOI with some confidence you have meaningful support behind you and I think then raising the rest won’t be so difficult. You may be competing against big capital so will need to be able to organize your capital quickly so I think going into an LOI knowing you already have some capital behind you would be wise. Good luck!
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Reply by a searcher
from The University of Texas at Austin in Chicago, IL, USA
Have experience in hotels and fundraising. DM me to coordinate, happy to help! And even put you in touch with experienced hotel investors / developers.
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