I almost sent a defensible-sounding LOI that wasn’t. I thought I found the perfect deal for me. It fit my buy box with over $2M in revenue, nearly $500K in SDE, a reasonable multiple, and sellers who were just wonderful people. We hit it off immediately, and I could see myself working closely with them through the transition. It felt like the stars had aligned. We were structuring the offer. They said yes to a seller note AND an earn-out. Things were moving fast. And that’s the pressure we’re all feeling right now. ETA moves fast, and sellers expect quick turn-around on your offer. But the LOI is the last moment you can walk away cleanly. Once it’s signed, you’re not evaluating anymore; the clock is ticking and you’re spending real dollars to understand this business. The psychological pressure to close grows stronger every day. I built DealClarity because I wanted to make sure every offer I put in front of a seller was one I could defend to a lender, a partner, my spouse, and myself. I’ve been running it quietly on my own deals for a couple of months, saying very little about it here. On the deal I fell in love with it flagged a normalized EBITDA that was overstated by 70%, destroying the rationale for the price I was prepared to offer. It saved me from what would have been the worst financial mistake of my life. What it does, pre-LOI: • Normalized EBITDA/P&L Bridge, fully user-editable. You can see, adjust, add, and delete every add-back, not just trust a black box. • Financing scenario modeling that pulls your normalized EBITDA directly into the calculator, so you’re stress-testing the deal before you write anything • Click “Get LOI” and it packages those numbers into a downloadable document • Full Intelligence Report and Pitch Deck built to bring to your partners, investors, and advisors so your deal team has full visibility Beta opens today. The first 3 deals are free for anyone in this community. No catch. I just wanted the people who’ve shaped how the product works to get first look. Link & promo code in the comments. And extra thanks to those of you who saw DealClarity early on and provided your honest feedback and advice. It’s a better product because of you! So, what’s honestly the fastest reason you’ve killed a deal pre-LOI?