Important read if your ETA business uses SEO to attract customers...

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October 23, 2025

by a searcher from Harvard University - Harvard Business School in Orlando, FL, USA

This week changed how customers will find your business forever. And 95% of small business owners have no idea it happened... 🫢🤯 Monday: OpenAI launched Atlas — an AI-powered browser with 800 million potential users 🤖 Tuesday: Perplexity's Comet browser became free worldwide 🤖 Yesterday: Google AI Overviews dominate 50%+ of all searches (up from 25% just 10 months ago) 🤖 Here's what this actually means for your business: The blue links that brought customers to your website? Disappearing. Instead, AI answers customer questions directly — often without anyone clicking through to your business website! 🤯 The brutal numbers: → Top Google search ranking CTR dropped from 28% to 19% (AI took the clicks) → 80% of users rely on AI summaries for 40%+ of searches → 40% of local business searches now show AI Overviews instead of links → AI Overviews up 387% for restaurants, 381% for travel, 528% for entertainment Real-world scenario: Someone searches "plumber near me." Google's AI provides: → 3 recommended plumbers with pricing, reviews, availability → DIY instructions (they might not need you at all) → Parts recommendations They book a competitor — without ever seeing your top Google ranking. Your perfect traditional SEO? Invisible below the AI answer. What is "AI SEO"? It's not about ranking in blue links anymore. It's about getting featured inside AI-generated answers that appear first. The shift from traditional to AI SEO: ❌ Old: Rank #1-10 in blue links New: Get cited in AI Overview at top of page ❌ Old: Optimize for keywords New: Structure content for AI extraction ❌ Old: Build backlinks for authority New: Implement schema markup for semantic understanding In my latest newsletter, I break down: 📍 What "AI SEO" actually means and why traditional tactics are dying 📍 How Atlas, Comet, and AI Overviews change customer discovery 📍 5 critical strategies every SMB must implement immediately 📍 90-day transformation plan with specific costs and time investment 📍 Why your competitive window is closing in months, not years Key insight: Queries with specific location names trigger AI Overviews 35% of the time vs 46% for generic queries. Translation: Location-specific SEO still works — if you do it right. The bottom line: Businesses appearing in AI Overviews get higher-intent traffic Traditional-SEO-only businesses are watching traffic evaporate. Your competitors are adapting now while you're reading this... The search revolution isn't coming. It arrived this week. 💭 Is your business optimized for how customers actually search in 2025? Read the complete AI SEO transformation guide in my "AI Made Simple for Business" newsletter. 👇🏼 https://www.linkedin.com/pulse/ai-seo-how-openais-atlas-perplexitys-comet-googles-rules-blackett-upawe
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