If it's not a hell yes, then is it really a no?
I've been evaluating a business for a few weeks now. Most of the items in DD are good. Every deal has its hair. I fully understand what the day to day will be and am comfortable with it. While at the same time, I keep seeing folks refer to the principle, "if its not a hell yes, then its a no." I'm not feeling a hell yes on this business, but I do feel it will yield a positive outcome. Would appreciate the communities feedback on what made you so sure your deal was THE ONE.