I thought finding more companies was the hardest part of proprietary sourcing. I’m starting to realize it may not be.
When I first started building ASE, I assumed the main challenge was helping searchers find enough companies that fit their criteria.
But from building the platform and getting feedback from a small group of searchers, I’ve noticed that finding companies is only part of the problem.
The next question is whether those companies are actually worth spending time on.
Does the business truly fit the search criteria, or does it only match a few keywords? Is the website connected to the right company? Is the business still operating? Are the size estimates reasonable? Is there enough reliable information to confidently reach out?
A large list can still create a lot of manual work if the results have not been properly verified, filtered, and organized.
That has changed how I think about proprietary sourcing. I’m starting to see it as a combination of company discovery, verification, and ranking—not just finding the highest number of businesses possible.
I’m still learning and improving the process as people test ASE, so I’d be interested to hear from active searchers:
When you review a new company, what is the first thing you check to decide whether it is worth researching further?