How would you factor in an expected rebranding of B2C company in the valuation?
I'm considering a moving company which is selling one of 3 branches. One remaining branch is 300 miles away and the other is out of state. Company has been in business for 7 years so does have some brand equity.
There's the loss of brand equity cost and then actual hard costs for rebranding vans, the website, and signage.
Elaborating on brand equity...there are a ton of positive reviews on Yelp/Google so ideally need to figure out a way to preserve them.