How useful is 2-way email integration in a CRM?

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April 20, 2021

by a searcher from The University of Michigan - Stephen M. Ross School of Business in Rockford, MI, USA

I'm new to CRMs and in the process of selecting one. Based on peoples' experience, how useful was the 2-way email integration feature? I'm wondering for folks, especially those with more targeted geographies/industries, spent most of their time using their native email client.

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