How to Spot Lies about ROI in Business

professional profile

July 14, 2021

by a professional from Bishop's University in Moncton, NB, Canada

Will a 229%ROI make you want to do this deal? I was asked my opinion on a widely publicized book about buying businesses. It’s got a big fat problem. The author overstates the rate of return and potential benefit of buying a business. Instead of just being critical, I take his example apart and show you step by step what is wrong with it. Check out my outrageous opinions in this week’s video: https://youtu.be/74ISnsgtwlM



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commentor profile
Reply by a professional
from Bishop's University in Moncton, NB, Canada
I've actually seen the same thing in several books and broker CIMs. That's why I didn't just give the book a poor review. I want people to understand the numbers and methods so they will learn not to be misled.
commentor profile
Reply by a searcher
from United States Naval Academy in Sherman Oaks, Los Angeles, CA, USA
David, thanks for the video! In my opinion, if the book is that misleading, then you really need to call it out. What's the title??
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