How to Decommoditize a Product or Service (30 Mins)

Does the company you are acquiring sells a commodity? It is a commodity when its market views it as nothing special and decides to buy from you primarily on your price. Feeling this pressure, seller probably feel forced to cut prices and add more and more value to what they offer. You feel pressure to win customers by providing even "more for less." What else can you do to turnaround that acquisition. Meet my business partner "The Price Whisperer" Per Sjofors.