HOW TO ANSWER THE QUESTION, "WHY WOULD I PAY YOU TO SEARCH?"
Most investors have never heard of search funds. Even most sophisticated investors have never heard of search funds. Even most sophisticated private equity investors have never heard of search funds! This is the harsh reality that meets searchers around the globe, especially those trailblazers in new markets. Unfortunately for most of these trailblazers, they have little-to-no experience pitching search funds to anyone, let alone an audience who has never heard of a search fund before. They therefore struggle in the early meetings to effectively field questions from prospective investors.