I am in the beginning stages of a self-funded search and trying to determine how important it is to have direct or specific experience within the industry of the company that I would ultimately acquire.

I am wondering if I should target an industry I know better, or not worry as much about industry and focus more on the company itself and its potential to grow.

What have fellow searchers and successful acquirers focused on in terms of matching their experiences with the companies they're targeting & acquiring?