HOW DO YOU WORK WITH AN OWNER TO LOWER THEIR ASSET VALUATION?

I am searching for a deal in an asset-heavy industry. Currently, one of the deals I have come across is a great deal, except for the owners' valuation of the deals assets. According to brokers and other comparable sales, the assets are overvalued but they don't agree. How would you recommend entering a negotiation to reduce the asset value to a comparable market value?



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