How Do You Strategically Budget for Digital Marketing in Your Business?

Fellow business owners,

I think we all understand the importance of digital marketing in today’s business landscape (if you don't, you might want to start thinking about it). With so many channels and strategies to consider, from SEO to PPC to social media, it can be challenging to decide where to allocate your marketing budget for the best return on investment.

I’m curious to hear from other business owners:

How do you determine the right budget for digital marketing in your business? What factors influence your decision on how much to invest in different digital marketing strategies?
Do you prefer focusing on organic search results, or do you find sponsored ads more effective? How do you measure the success of your digital marketing efforts?

Looking forward to your thoughts and experiences!