How do you explain the search fund model to unaware investors?

by a searcher from Rice University - Jesse H. Jones Graduate School of Business in Frankfurt am Main, Deutschland

Here in Europe the search fund model is very unknown and I need to explain it to almost everyone I talk to.

I usually mention the numbers from the Stanford observations. Namely ROI, IRR, percentage of funds that generate a gain and average search period.

Does anyone have any other experience / ideas on how to sell the model and gain new investors?

Thanks!