Brokers seem to avoid searchers more and more these days, and honestly, it’s probably for good reason. But I still believe searchers can be great buyers in the right situations.
So, how do you build strong relationships with brokers? What are some strategies that really work?
Most importantly, respect for the broker's process and the time you demand from the broker. Do not expect the broker to show you off-market opportunities unless you pay a retainer or return the favor in other ways, like introducing the broker to sell-side opportunities that may not fit you. The buyers who succeed treat everyone they contact with respect, are punctual, communicate transparently and proactively, and do extensive background research on the industry, the broker, and the broker's firm, just like one would do when interviewing for a cherished job opportunity.
Typically, successful buyers have prior experience in the industry, know others (e.g., well-established lenders/investors) in the M&A ecosystem who can make warm introductions, preferably with letters of support, have acquired a business in the past, or know all the issues they should be prepared for and mitigants based on their strengths and weaknesses.