How Business Buyers Get Swindled: Due Diligence Red Flags
Originally recorded with Jaryd Krause on the Buying Online Businesses Podcast.
►EXECUTIVE SUMMARY
1) RED FLAGS ARE MANY SMALL THINGS: Rarely one big problem. It takes a skeptical eye to see the pattern.
2) SELLERS TELL STORIES INSTEAD OF ADMITTING FLAWS: Sellers resist reasonable requests like strong non-competes and management interviews. That resistance is data.
3) CHEAP ADVICE IS EXPENSIVE ON A SEVEN-FIGURE DEAL: Shortcuts in due diligence lead to costly mistakes. Be ready to walk away if the seller won't be transparent.
► CHAPTERS
0:00 The true cost of buying a business wrong
2:16 From Harvard to M&A
4:14 Due diligence for online vs brick and mortar businesses
7:06 Why you verify every seller claim
9:52 Inventory and ad spend red flags
17:05 Testing the seller's time commitment with a strategy meeting