How building a personal brand in the past 4 months brought me multiple signed LOI's

My name is Matthew Christou. I'm the Co-Founder of Big League Clean, a commercial services acquisition platform operating across multiple states, executing a disciplined buy-and-build strategy targeting $70M ARR by 2031. Around 9 months ago I asked on Searchfunder if building a personal brand work for doing deals (My actual post below). A lot of people said yes - I planned for 5 months and then 4 months ago I took action. Since then - I went full blast on linkedin. 30+ posts - 10+ videos with my face in those posts. Over 96,000 impressions, 33,000 profiles reached, and most importantly, multiple businesses under LOI directly sourced from my posts, (+ 1,000 new followers on Linkedin over the past couple months!) Safe to say it was a good decision. Now, I am going for it in the mecca of content world, youtube. Here's my first video: https://youtu.be/Zaqj7KmGp0c I am excited to share this with the whole searchfunder community. Please check it out, and if you like it - subscribe, comment, support in any way you can! My focus is simple: make M&A entertaining. PS - I cannot recommend it enough - build your personal brand. Share your mission in public. It works.