Home Bedding - Designed for Men

Highlights: -Founded in 2015 -Lifetime sales $1.6M+ -Email customer list of 11,200+ - First page SEO for essential keywords -Only brand in the market messaging itself as ‘Bedding for Men.’ -One of a kind, menswear inspired designs in neutral colors. -Eight years of sales have proven specific designs with strong sales. -Unlike fashion, new designs aren’t seasonally necessary. -80%+ of sales on Shopify brand website. -Balance of sales on Wayfair, Houzz and Amazon (combined). Lowlights: Founders quickly fell out of favor with each other after opening and then never saw eye-to-eye. As a result, the brand has been largely neglected since 2016 after it peaked at nearly $350,000 in annual revenue in its 2nd year (and several subsequent years of $200,000.) Marketing Opportunities: Limited social media and search engine paid marketing. But small digital marketing investments have seen wins. $0 spent in marketplace advertising. Nonetheless, lifetime marketplace sales of $1.6M. Early PR led to traffic and revenue. But abandoned PR strategy in 2016. Lifetime marketplace sales of only $55K. Amazon is a high traffic/revenue channel in home bedding that's been missed. Limited Email marketing (3-4x per year) No SMS marketing No one managing paid marketing Limited social media presence Wholesale – no outreach thus far, despite noticeable void in stores Contact --@----.com for slide deck. Very negotiable and GREAT opportunity for new searcher.