High-Growth DTC Grounding Sheets Brand with 600K+ Email Subscribers

This is a rare opportunity to acquire a fast-scaling direct-to-consumer wellness brand in an emerging consumer category. Launched in 2023, the business has grown from startup to nearly $30M in TTM revenue in just 27 months, supported by strong product-market fit, premium positioning, and more than 9,000 Shopify reviews averaging 4.6 stars. Its hero product drives 80% of revenue and offers a differentiated quality advantage over lower-comfort alternatives. The business operates primarily through Shopify and has built a diversified customer acquisition engine across Meta, Google/YouTube, affiliates, Bing, and native channels. Its 600,000+ email subscriber base, 27% email-driven revenue, and 10% repeat customer rate provide meaningful owned-audience value. A 24-person remote team, documented SOPs, and favorable supplier terms support a highly turnkey transition for a new owner. Asking Price: $7.85M TTM Revenue: $29M TTM Profit / SDE: $3.4M Multiple: 2.25x Revenue Growth: 115% YoY Industry: Health & Wellness / DTC E-Commerce Business Model: Direct-to-Consumer E-Commerce Primary Sales Channel: Shopify, 95% of revenue Average Order Value: $223 Email Subscribers: 600K Shopify Reviews: 9K Average Rating: 4.6 stars Team: 24-person remote team Turnkey: Yes Online: Yes Years in Business: Launched August 2023 Geographic Revenue Mix: 80% US / 20% CA, UK, AU, NZ Growth Opportunities Several major growth levers remain underdeveloped. Amazon launched only four months ago and already generated $200K in December revenue, while retail and wholesale demand is inbound but not yet actively pursued. The business has not leveraged influencer partnerships despite celebrity-driven category awareness. With only six SKUs, customer surveys indicate demand for adjacent products, supplements, and broader wellness categories.