Have any searchers bought a marketing agency using SBA?
I would love how the experience is going post-acquisition
I'm looking at a few right now and trying to understand drawbacks and benefits of buying a marketing agency a bit more
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by a lender
from University of Michigan - Ann Arbor
in New York, NY, USA
in New York, NY, USA
1yr ago
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by a searcher
1yr ago
from University of Notre Dame in San Diego, CA, USA
from University of Notre Dame in San Diego, CA, USA
I’ve kicked the tires on buying agencies recenly but held off. Agree on the points above from Travis and Lisa. Talent retention’s also a consideration—folks can jump ship fast. But really, the ground is shifting fast with AI, and I think will make it harder to differentiate. I’d want a really solid cushion on DSCR given all this flux.
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by a lender
4mos ago
in Falmouth, MA, USA
in Falmouth, MA, USA
They are financeable with SBA, but it really depends on what the agency actually does. Many agencies are still selling execution, which is where long-term durability risk shows up as AI lowers barriers. The stronger ones are differentiated by domain expertise, accountability for business outcomes, and how embedded they are in client operations. If the agency is truly essential to clients, SBA can work well. If it’s mostly people running campaigns, I’d be cautious from an investment perspective.
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