Has anyone tried cold outreach through LinkedIn? Was it successful?

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December 02, 2020

by a searcher from State University of New York at Oswego - School of Business in Rochester, NY, USA

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Reply by a searcher
from Temple University in New York, USA
Echoing Edgar, it fully depends on the business owner I'd imagine. I can speak from the perspective of someone who does BD that reaching out via LI is paramount to building my pipeline. I'd say that the response rate is roughly 10%, and I'd jump that up to 15% of people who at the very least view my profile (which is enough of a reason for me to reach out and say hello if they do).
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Reply by a searcher
from Northwestern University in Madrid, Spain
Depends on who you target. Do you want to reach out to investors or owners? Investors tend to be fairly responsive when cold-outreached through LinkedIn. Business owners less so. Many of them don't look at LinkedIn regularly or pay much attention to it...

Always helps if you have shared connections or some common interests / experiences tho.
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