Getting Owners on the Phone

by a searcher from Lehigh University - College of Business and Economics

1 year ago

What have you done to increase the response rate on cold outreaches and get business owners on the phone? Emails in particular but also interested in hearing thoughts around sending personalized letters to owners, calling the office, etc.

3 likes
125 views
3 comments

professional from University of Nottingham

I'd echo the personalisation point. Taking that extra few minutes to properly tailor an email can make all the difference to response rate

1 year ago | like reply | 0 likes

searcher from University of Pennsylvania - The Wharton School

I'd recommend sending letters via fedex or another service that stands out relative to standard mail. Some of these businesses can get a lot of mail so it will help ensure your note is read (and you get a notification when they've received).

1 year ago | like reply | 0 likes

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