Get to a quick no...

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October 02, 2025

by a professional from University of North Carolina at Chapel Hill in Atlanta, GA, USA

You have to review a lot of deals to find one worth buying. When you review a listing or CIM for the first time, the goal isn't to get to a "Yes"... it should be to get to a quick no. These listings only have so much information, so if you fall in love with a business at this point, you're likely making up a lot of details. Don't overthink it. If you're not sure, keep moving forward. If you're a serious buyer, then it's a serious inquiry, even if you later determine that it isn't a fit.
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Reply by a searcher
from INSEAD in Bellevue, WA, USA
Thanks for sharing your view Daniel, I think this is really valuable. As someone who recently started the process of looking for a business to buy, I would be curious as to what are some "red flags" that help you eliminate a business quickly? Do you have any tips on what to look for that would indicate a potential strong vs weak company to buy? Thank you in advance!
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Reply by a searcher
in Philadelphia, PA, USA
Great perspective to operate from.
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