You have to review a lot of deals to find one worth buying. When you review a listing or CIM for the first time, the goal isn't to get to a "Yes"... it should be to get to a quick no. These listings only have so much information, so if you fall in love with a business at this point, you're likely making up a lot of details. Don't overthink it. If you're not sure, keep moving forward. If you're a serious buyer, then it's a serious inquiry, even if you later determine that it isn't a fit.