Full-Service Direct Response Advertising Agency 1060

This Direct Response Media Studio has been consistently profitable for the past 35 years. Thoughtfully structured to weather most economic conditions, this media group is the one-stop shop for Direct Response advertising. Cohesive video production, media buying for national and local placement for TV, streaming channels, radio, and print outlets are long time specialties. The Sellers would like to take some chips off the table and enjoy the piece of the business the founder loves most: business development. The seller is also open to long-term support to teach the “secret sauce” and is committed to seeing this venerable organization find new life with new leadership. The Seller is confident in the business model and product quality – with direct response and brand awareness campaigns that are easy to measure and sell. Opportunities exist for growth: an agency-owner already familiar with managing web campaigns could step up to service higher quality clients and learn the ecosystem from an industry professional. While the firm has no direct employees, there are over 12+ contractors and several strategic alliances. An amazing track record and countless case studies provide all the ammunition a new owner would need to generate new clients. Advertising media has been shifting with OTT/web-based connections, but the future of advertising will always include visual artists who can tell an impactful story. This firm brings a fantastic reputation, level of experience and professionalism, and institutional knowledge to propel a visionary operator into the future. Acquisition risk is greatly minimized with founder support and the company’s lean operational design. Finally, the Sellers operate this business 100% remote from the Studio City production site and expect a new owner would be able to do the same. Numbers in the teaser are from the last completed fiscal year, trailing twelve months also available in the CIM. NDA is required to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners. Detailed Information Facilities: 2 locations; 1 is a production space in Studio City, CA the other is a location in Nashville, TN. Competition: Lots of fragmented competition, from niche boutique to larger full-service firms. Growth & Expansion: Options include developing integrated campaigns, targeting vertical markets, and growing production capacity. Financing: Seller Financing Available if the price and deal structure is right. Support & Training: The Founder has expressed an interest in long-term support for an acquirer that is interested. Reason for Selling: The Sellers would like to take some chips off the table and begin orienting their lives around their children and grandchildren.