Finding Canadian business owners considering a sale, CASL compliant?

November 16, 2025

by a searcher from University of Ontario Institute of Technology in Calgary, Alberta, Canada

Hi everyone, I’m trying to connect with Canadian business owners (specifically Calgary) who might be looking to sell, but can’t cold-email them due to CASL. I’ve thought about: Networking via advisors (lawyers, accountants, brokers) Passive inbound through landing pages or guides Has anyone successfully identified or engaged owners legally without emailing cold? Any creative strategies or tips would be hugely appreciated!

Reply by a professional
from Bishop's University in Moncton, NB, Canada

CASL are rules for promotional email. You certainly can call someone on the phone and ask to talk to them for a business purpose or even email someone with an inquiry. People who spam lists of business emails with offers to buy a business don't get any results anyway.

Reply by a professional
from Mount Allison University in Calgary, AB, Canada

Hi Melanie, Venture for Canada offers programming that covers search tactics in Canada: https://ventureforcanada.ca/programs/eta-virtual they will be opening registration for more cohorts in 2026 We're based in Calgary and also host in-person events that you can follow us on social to be notified about: https://www.linkedin.com/company/villagewellth/?viewAsMember=true We also have a marketplace with thousands of listings and the ability for M & A advisors to private message you if your profile appeals to a deal they represent.

+11 more replies.

Join the discussion