Fence Installation Business with 60-Year Operating History

The Company is a residential and commercial fence and deck installer with a 60-year operating history. They currently operate with a full-time staff of 17 employees, and they make use of contract labor which allows them to run up to 15 crews per day. The staff includes a general manager who runs all day-to-day activities; two field supervisors who stage, prepare and supervise jobs; a sales manager that oversees 4 other salespeople; several office employees handling customer service, purchasing and other items; and two warehouse workers that handle fabrication and staging. The owner stopped managing the business five years ago and lives out of state. As a result, revenue has declined in recent years and gross margins are significantly lower than comparable fencing businesses. A new owner can rapidly boost profitability by augmenting the pricing strategy to target gross margins similar to their successful competitors. If a new owner charges the same markup being charged by their successful competitors, EBITDA would be $984,000 based on 2023 sales and costs. Further, the company has not updated its advertising strategy in many years and, as a result, sales per salesperson are roughly 30% lower than other successful fencing businesses. As an example of opportunities to improve advertising, the company does not appear as an option in certain Google searches such as “Fence Installation in [nearby town], MD”. This sale is an opportunity for a new owner to capitalize on the company’s experienced staff, positive brand recognition and existing infrastructure to dramatically boost revenue and profitability. Through hands-on management, a new owner should be able to boost the gross margin to industry standard levels, which would immediately boost profitability. In addition, an improved advertising strategy, including SEO, Google LSAs and effective use of PPC advertising, could dramatically increase revenue. To support the sale, the current owner is willing to provide attractive seller-financing to a qualified purchaser. If interested in more information, please email --@----.com